Design (art and craft) innovation in Pakistan textile Literature review - 2

Design (art and craft) innovation in Pakistan textile - Literature review Example The British crown, which was colonizing Pakistan at the time of the rise of industrial revolution in the 19th century was pressurised to institute formal art and craft education in Pakistan by the Arts & Crafts Movement. This paved way for the first art and craft school in Pakistan; Mayo School of Industrial Art in1875. The industrial revolution replaced human labour with machineries, prompting the Arts & Crafts Movement in Pakistan to push for the development of formal education and skill in Design (art and craft) Education in Pakistan, to avoid machinery replacing human labour in the Pakistan textile industry. Universities such as University of Information and Technology, Hajvery University, University of engineering and Technology in Lahore, The University of Beaconhouse and the Textile university of Faisalabad have played an important role in offering design (art&craft) education. Pakistan institutions of higher learning are important contributors to the global textile industry advancement. This is achieved through offering design education and also promoting research in this field. Designers need to follow up the laid down needs of the customers to come up with a design process that will satisfy those needs effectively. The research stage is therefore the most important in the design process. In the period 1676-1820, design was characteristically utilitarian, comprising of targeting the functionality of the designs, as opposed to its aesthetic value. The role of design changed in the period between 1820 and 1910, when design education took centre stage, as opposed to the creation of designers through apprenticeship. Beyond 1930, design became mediatised, such that design education focused more on advertisement and aesthetic value. Design is a dynamic field and it has changed dramatically over the years. Starting with functional/utilitarian design, it progressed to aesthetic design and