Ethical Issue in Mcdonald - 1976 Words

Toys with Happy meal The Ethical Dilemma of McDonald’s McDonald’s currently faces a crisis, as parents, who objected to the free toys offered with the McDonald’s Happy Meal, sued the company. San Francisco passed a law banning free toys with food. In this paper, I will address how a corporation responds to a law, which challenges the organization’s current policies. I will also assess McDonald’s ethical dilemma of the balancing corporate concerns and community concerns, and I will argue they can still provide toys with their food if they can make their food healthier and the toys encourage children to eat healthy food. Description The decision of which restaurant to go to and which meal to buy may be based on the quality of the†¦show more content†¦What McDonald’s Did McDonald s announced that the toys are no longer free. The McDonald s now charges 10 cents for toys, and they donate 10 cents to the Ronald McDonald House. Also, McDonald s downsized the french fries portion, provided apple slices, and removed the popular caramel dipping sauce in the happy meal. McDonald’s changes didn’t influence children positively. First, Charging 10 cents won’t make the toys being less of incentive to buy unhealthy food. Children are still attracted to eat unhealthy food witch McDonald’s sells. Second, hamburger, french fries are still high in salt, fat, and sugar drinks are too sweet. McDonald’s downsized the potion and gave options of healthy food in Happy Meal’s menu just to follow the law. Scott Rodrick, McDonald’s Owner, explains how they are just givi ng the customers what they want, They wanted us to provide choice on the menu, they wanted us to follow the letter of the law (McDonald s finding, 2011). Also, â€Å"[McDonald’s] claims that its meals are right-sized for kids, and that it offers food choices that are healthy. The company changed the public to focus on the portion of food from the nutrition. The consumers and nutrition advocates didn t want the company just to follow the letter of the law. Those changes that McDonald’s made were small and useless. They wanted the company to focus on the nutrition of food. Sara Deon, spokeswomanShow MoreRelatedMcdonalds Ethical Issues1636 Words   |  7 Pages Originally founded in 1954 as a hamburger stand in California, McDonalds is a multinational fast food retailer with presence in over 100 countries (McDonalds, n.d.). The fast food giant was started by Richard and Maurice McDonald, who opened a hot dog stand, which later became a drive-in barbeque restaurant in 1940. As time went by, they eventually initiated what would become the concept of fast food around the world. The McDonalds brothers sold part of the franchise in 1954, which had already evolvedRead MoreEthical Issues Facing McDonalds1772 Words   |  7 PagesProblem/Issue Identification Ethical Issues Facing McDonalds McDonalds puts in a lot of effort in supporting children with severe diseases. However, the diet this company offers contributes to heart diseases, asthma, obesity, and likely even mad cow disease. Adults and children are getting the wrong message in the society today. For instance, around 59 of 250 hospitals house fast food restaurants. Expenditure on fast foods from McDonalds has been on the rise as years pass by. The company has beenRead MoreMcdonald s Ethical Principles And Ethical Issues912 Words   |  4 PagesThe McDonalds is one of the largest international fast-food chains that distributes their products in more than 119 countries across the globe. It is increasingly became common that such a big enterprises, as McDonalds most often faces moral or ethical issues that leads to many disputes between people within the company and outside of it. Nevertheless, McDonald’s business ethics represents a set of rules based on moral behaviour. In other words, â€Å"†¦eth ics that examine ethical principles and moralRead MoreEthical Issues Of Mcdonald s A Public Company1272 Words   |  6 PagesETHICAL ISSUES Corporate Governance McDonald’s is a public limited company, meaning that ownership of the company is open for sale to the public. This may cause problems within the company in the instance that McDonald’s wanted to propose a change in their company. This means that the request would have to go through all the stakeholders in the company first. And since McDonald’s is a public company, it would be mean even more of a hassle trying to get all the stakeholders to agree to a newRead MoreInternal And External Factors Affecting Mcdonalds1468 Words   |  6 PagesII (A). INTERNAL AND EXTERNAL FACTORS AFFECTING MCDONALDS Due to globalization and increased competition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows: Internal Factors: Internal factors are the factors within the company, which affects the success and operation of business. The company canRead MoreMcDonalds: Ethical Responsibility1358 Words   |  6 PagesMcDonald’s: Ethical Responsibility Small business owners of fortune 500 companies, democrats, republicans, men and women all have ethical responsibilities that should always be considered. Mc Donald’s is a well-known restaurant around the world. Some people enjoy this fast food restaurant and also have made Mc Donald’s one of the leading fast food companies. Although, Mc Donald may have some tasty food, there are still many critics that think Mc Donald’s may have a lot of ethical issues and companyRead MoreMcdonald s Strength And Weakness1280 Words   |  6 PagesAbstract McDonalds is considered to be the world’s largest and most globally known fast food restaurant, which serves approximately 69 million consumers daily. This report will evaluate McDonald’s strength and weakness in terms of their ethical claims. The main aim of this report is to consider the reasons why McDonalds has been criticized by most of its consumers in terms of its pollution to its environment and the destruction natural rain forest, furthermore this report will discuss the nutritionRead MoreMcdonald s The Best Food Retail Brand Of The World Essay1222 Words   |  5 PagesSumanpreet Introduction McDonald is one of the best food retail brand in the world. McDonald have almost 35000 locations worldwide and caters approximately 70 million consumers. Most of the McDonald outlets are independently owned by local business persons. McDonald has been providing sustainable supply chain to ensure benefit to its supplier as well as distributors to maximise profit.in addition to this MacDonald continuously working with charity foundations and provide sponsorships for events toRead MoreBusiness Ethics Of International Business : Culture, Consumers And Employees1152 Words   |  5 PagesName: Mohamad Alqahtani Instructor Name: Keith Kelley Course: INB385 International Business Date: October 11, 2015 Response to Ethical Challenges in International Business: Culture, Consumers and Employees Introduction General business ethics applies in the case of international business. However, international business ethics poses a particularly different difficulty- from domestic business- as a result of the scope of diversity that managers have to deal with: cultural, economic and legal, etcRead MoreMcDonald, unethical marketing?821 Words   |  4 PagesMcDonald is the largest leading multinational fast food restaurant with more than 33000 food chains worldwide in 119 countries, serving 68 millions of customers daily. Despite McDonald’s prevalent brand name under globalization, many of its marketing strategies are come into question in terms of ethnicity. In the following essay, some of those unethical issues of McDonald being criticized will be analyzed based on the values-oriented framework, which refers to the AMA Statement of

The Power of Subjugation in “Things Fall Apart” by Chinua...

Okonkwo in â€Å"Things Fall Apart† utilises direct imperatives to instruct those subordinate to him. This is seen throughout the text, such as when Okonkwo orders one of his wives to ‘get me a pot’ and ‘to leave the child alone’. The language used by Okonkwo serves as a tool of subjugation, with the coarse use of direct imperatives and harsh remarks serves to overpower them to the point of them becoming his slaves. Hugh as a societal and familial patriarch is presented in light of a failing patriarch, such as the way in which he represents a static, inward-looking, self-satisfied way of life, whose response to modern outside influences is to ignore them. For example, he is in denial about the colonisation that’s taking place, to the degree†¦show more content†¦Hugh’s attitude towards Owen is one which is more positive and kind then that compared to Manus. Owen is considered ‘handsome’ and is always ‘dressed smartly – a city man’. ‘His manner is easy and charming: everything he does is invested with consideration and enthusiasm’. This is a sharp contrast to Manus, who is introduced as ‘pale-faced, lightly built, intense, and works as an unpaid assistant... His clothes are shabby; and when he moves we see that he is lame’. Thus, Hugh is socially prejudiced, due to social class and political opinion. Any request or i nterjection by Owen is seen positively by Hugh, such as when Owen asks his father if he is ‘interrupting’ and if he can ‘bring them in’, Hugh replies ‘certainly’. The change in attitude puts Hugh in a bad light, because if he wants to be a successful societal patriarch, he needs to assume control over Owen and the English. The introduction of the English doesn’t seem to affect Hugh in anyway, as he remains his usual self, not possessing any desire to become a dominant figure. He still gets continuously drunk and is so preoccupied with his own importance, that he shows no interest in major figures such as William Wordsworth. ‘Wordsworth †¦no. I’m afraid were not familiar with your literature’ and ‘English couldn’t really express us’. Friel does this to show how the Irish were resistant to a degree of cultural colonisation. His ignorance is amplified when he takes theShow MoreRelatedThings Fall Apart and A Dolls House Essays1597 Words   |  7 Pagesshare that one major similarity: the oppression and subjugation of women. Upon reading Things Fall Apart by Chinua Achebe, it becomes clear that the primary reason for the abuse of women is the common cultural belief that women are secondary to men. This conclusion is further justified after reading A Doll’s House by Henrik Ibsen. Throughout history, many cultures have been heavily masculine based. There are countless examples of men wielding power over women.When women are no more than second classRead MoreHistorical Literature and Dehumanization2175 Words   |  9 Pagessubjugate them economically, intellectually, or culturally. We might even think of the process of imperialism as practiced by the European powers as dehumanization of culture and society; begun at the micro level and then evolving into the macro. However, one cannot lay the blame for dehumanization and political subjugation solely at the feet of European powers. China, known as the sleeping giant, has transformed itself from a rural, pre-industrial society to an economic and political powerhouseRead More The Role of Women in Chinua Achebes Things Fall Apart Essay3614 Words   |  15 Pages More than those of any other African writer, Chinua Achebe’s writings have helped to develop what is known as African literature today. And the single book which has helped him to launch his revolution is the classic, Things Fall Apart.   The focus of this essay includes: 1) Achebes portraiture of women in his fictional universe, the existing sociocultural situation of the period he is depicting, and the factors in it that condition male attitudes towards women; 2) the consequences of the absenceRead MoreSuccesses and Failures of Patriarchy in Colonialism2853 Words   |  12 PagesIn â€Å"The Tempest†, â€Å"Translations† and â€Å"Things Fall Apart†, the theme of patriarchy is explored in different settings; the colonisation of the Irish in â€Å"Translations†, an unnamed island in â€Å"The Tempest† and the Igbo tribe in â€Å"Things Fall Apart†. Prospero is a familial patriarch, shown through his dominant control of Miranda, such as ‘the very minute bids thee ope thine ear. Obey and be attentive’ . Hugh’s control of Manus is familial, as is Okonkwo’s control of his wives and children. Prospero’s controlRead MoreFeatures of Post Colonialism and Its Application on Four Post Colonial Novels3375 Words   |  14 Pagescolonialism. It was the time when one period of history completed to give rise to next period of history. Major portion of world was colonized by a faction of countries of Europe. At that time a lot of countries achieved independence from this vicious subjugation. European colonial empire dissolved in the mid of twentieth century. A lot many countries emerged out of this dissolution as independent states. It was a beginning of post-colonial era. But this is quite a simple understanding of this concept. It

Comparing Chapters 1 and 6 in Of Mice and Men by John...

Comparing Chapters 1 and 6 in Of Mice and Men by John Steinbeck Steinbeck uses the opening of his novel to introduce to us the main characters of the novel and also to hint at the forthcoming events that are yet to come in the novel. In the opening Steinbeck describes the setting as a tranquil and peaceful scene, which is almost like the Garden of Eden this, is almost too good to be true this also describe George and Lennies dream. Everything in the setting is natural, the deep green pool of the Salinas River and a far rush of wind sounded and a gust drove through the tops of the trees like a wave. The language creates a feeling of light and brightness, particularly the twinkling†¦show more content†¦George and Lennie upset the natural scene at the pool near the Salinas River as they arrive just like they upset the scene at the ranch. Once George and Lennie arrive at the ranch we begin to establish and understand the characters and their relationships. George and Lennie have a father like son relationship because George is the one who has to sort out the mess Lennie has gotten himself into and always explain to him what they are doing and where, he feels responsible for Lennie and looks out for him but George also likes the relationship between him and Lennie because he wants someone to talk to, a companion and someone who can look out for him too. Lennie is dependant on George and he obeys him with out question and doesnt get into trouble but when Lennie is alone he gets into trouble straight away. Lennie is innocent like a child, he is a little kid inside a big mans body. He likes to stroke pets and stroke different type of materials such as velvet. Lennie used to always kill his pet mouse that was given to him by his Aunt Clara because she was dead and he didnt have any pets he used to stroke dead mice that he found lying on the floor. The death of his mice foreshadows the death of his puppy, Lennie doesnt know his own strength he only strokes the

Allegory of the Cave vs The Matrix Essay - 1473 Words

Imagine living through life completely bound and facing a reality that doesn’t even exist. The prisoners in Plato’s â€Å"Allegory of the Cave† are blind from true reality as well as the people in the movie â€Å"The Matrix† written and directed by the Wachowski brothers. They are given false images and they accept what their senses are telling them, and they believe what they are experiencing is all that really exists. Plato the ancient Greek philosopher wrote â€Å"The Allegory of the Cave†, to explain the process of enlightenment and what true reality may be. In the movie â€Å"The Matrix†, Neo (the main character) was born into a world of illusions called the matrix. His true reality is being controlled by the puppet- handlers called the machines who†¦show more content†¦In â€Å"The Allegory of the Cave,† Plato also stated that eventually one of the prisoners, who Plato would say was the philosopher or intellectual, would break free from the cave and into the outside world. The one prisoner that Plato refers to, would also reflect Neo in â€Å"The Matrix† when he in being released from his pod that the machines have created. Once the prisoner of the cave has broken free he can now look all around him, and see the objects as they really are and the people carrying them as well. While in the movie â€Å"The Matrix†, Neo is using is own eyes for the first time and sees that he is actually living in a human factory. In Plato’s â€Å"Allegory of the Cave† he states that the freed prisoner would be shocked by the outside world, he would not be able to see the realities that he was used to deep in the shadows of the cave. The prisoner would try to think that what he saw and experienced before was truer than what is he sees now. When Neo is revived from being detached from the pod, Morpheus tells him what state the world is in now and Neo is in a state of disarray and denial. Thi s new knowledge of the truth, overwhelmed Neo so much that he vomited and passed out. The released prisoner in â€Å"The Allegory of the Cave† might feel that what he is seeing was the illusion and shadows on the wallShow MoreRelatedThe Matrix And Allegory Of The Cave Analysis769 Words   |  4 Pagesboth The Matrix and Allegory of the Cave. The Matrix, written by Lana Wachowski illustrates many questions throughout. The main character, Neo, tries finding Morpheus in need of an answer to his question. What is the Matrix? Considering, Morpheus is the most dangerous man alive, he does all that he can to find him. Neo is approached by Trinity and led to the underworld to meet Morpheus. They soon realize that Neo is â€Å"The One† who can defeat the Matrix. Similarly,The Allegory of the Cave,which tookRead More A Comparison of The Matrix and Platos The Allegory of the Cave1838 Words   |  8 PagesComparison of The Matrix and Platos The Allegory of the Cave In the movie The Matrix we find a character by the name of Neo and his struggle adapting to the truth...to reality. This story is closely similar to an ancient Greek text written by Plato called The Allegory of the Cave. Now both stories are different but the ideas are basically the same. Both Stories have key points that can be analyzed and related to one another almost exactly. There is no doubt that The Matrix was based off GreekRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 Pagesleast theoretically, have analyzed the film successively on all its levels. ** The word type is used here in the sense that one speaks, for example, of the ablative absolute as a type peculiar to Latin. A type in grammar is a productive analogical matrix. † Among the authors who have devised tables of montage, or classifications of various kinds—or who have studied separately a specific type of montage—I am indebted notably to Eisenstein, Pudovkin, Kuleshov, Timochenko, Bà ©la Balà ¡zs, Rudolf Arnheim

Milton’s Paradise Lost The Story of Satan’s Power Politics Free Essays

In Paradise Lost, Book I II   the power struggle between Satan, his followers on the one hand   and God and his angels on the other provides a good story with dramatic conflict. In Book I Satan â€Å"who durst defy the Omnipotent to arms† emerges as leader of a rebel group who are overwhelmed by their first defeat but not totally overcome. As a punishment of his ambition and audacity, Satan and his comrades were â€Å"hurled headlong from the ethereal sky †¦to bottomless perdition. We will write a custom essay sample on Milton’s Paradise Lost: The Story of Satan’s Power Politics or any similar topic only for you Order Now † (Bk.I.l.45) Like a statesman with strategic insight he converts this defeat as a springboard for the   next battle and accordingly inspires his followers with a thunderous call: â€Å"What though the field be lost?/All is not lost: the unconquerable will,/ And study of revenge, immortal hate,†(ll.105-07) He instills a confidence in his comrades that victory and defeat are in the hands of the fighters. So his clarion call to his army is addressed to boost their morale and shake off their depression: â€Å"Awake, arise, or be for ever fallen!†. (l.330) There is also the hint that the first battle was lost due to lack of experience and a inadequate strategy. Moreover, the strength of the enemy (the Almighty) was also not known. Now with hindsight they can formulate a better strategy for an embarking on a war that can end only in triumph. Besides, he has a worthy lieutenant in Beelzebub who has great admiration for the general and mobilize the army. The story of struggle between the ambitious and scheming Satan and the Almighty has all the ingredients of a good plot– a bold and strong anti-hero as the protagonist, the vivid descriptive and narrative power, the sublime epic style, the dramatic dialogues and the technique of beginning the story in the middle of action. Nine days after their expulsion from the bliss of Heaven, Satan and his followers lie stupefied in the burning lake of Hell. Then he rises and awakens his worthy Second-in-Command to lead his army to the scorching dry land and hold a meeting to devise the winning strategy. Presently,   a vast council chamber is built to hold a conference of the great Angels. Readers’ attention is arrested by the suspense about the nature of   crime for which such harsh punishment has been meted out to them. Members of Satan’s inner circle – Moloch, Belial and Mammon — offer their opinions, but it is Beelzebub’s suggestion about secretly ruining God’s new creation that is accepted as a fitting revenge against the Almighty. As none offers to undertake this perilous task, Satan volunteers   to take the voyage to the earth after passing through the Hell gate and Chaos. Milton has used flash back technique to present earlier events with the help of dreams, reminiscences and conversations (in Books V-VIII) It seems in Satan Milton has subconsciously created a character for whom he feels sympathy and admiration. But C.S. Lewis refutes this view in A Preface to Paradise Lost: â€Å"It may mean that Milton’s presentation of him is a magnificent poetical achievement which engages the attention and excites the admiration of the reader.† (Lewis.94)   The setting of Hell is an integral part of Milton’s epic style. It is   appropriate as place for punishment of the expelled angels. But Satan with his ingenuity turns it into an advantage by erecting a vast palace called Pandemonium. There he hatches the conspiracy to destroy God’s creation. Hell also highlights the change of scenario for the angels who have fallen from grace. Milton gives us a vivid account of the flaming hell without light and the miserable plight of the fallen angels writhing in pain. The vanquished followers of Satan â€Å"who lay entranced/ thick as autumnal leaves that strow the brooks.†(ll.301-02). Milton further portrays them â€Å"with looks/ downcast and damp †¦ have found their chief/ not in despair, to have found themselves not lost/ in loss itself;† (ll.522-26) To the   dejected followers comes the uplifting call â€Å"Cherub and Seraph rolling in the flood/ with scattered arms and ensign,† The congregation of the fallen angels at Pademonium is described with due pomp:   Ã¢â‚¬Å"Of trumpets loud and clarions be upreared/ his mighty standard (ll.532-33) The fighting spirit of the downcast and damp followers are raised with the help of   sonorous metal blowing martial sounds and ten thousand colorful banners fluttering in the wind and serried shields in thick array convey the impression of the preparation of a counter attack. â€Å"The imperial ensign†¦with gems and golden luster rich emblazed,/ Seraphic arms and trophies:(ll.538-39). We get a grand impression of Satan â€Å"in shape and gesture proudly eminent/ stood like a tower† (ll.590-91)   â€Å"his face/ deep scars of thunder had intrenched †¦ under brows of dauntless courage, and considerable pride† (ll.600-603) The wealth of details truly conforms to the epic tradition and adds to its grandeur. Millions of rebellious spirits thus stand suffering silently with loyalty and devotion to their commander even after being flung from their eternal splendor, â€Å"driven out of bliss, condemned/ in his abhorred deep to utter woe;/ where pain of unextinguishable fire† (Bk.II.ll.86-88). Satan’s makes a dramatic escape from Hell with a view to covertly strike God by sabotaging his beautiful creation. However, according to F.R. Leavis, â€Å"After the first two books, magnificent in their simple force (party politics in the Grand Style Milton can compass), Paradise Lost, though there are intervals of relief, becomes dull and empty: ‘all,’ as Raleigh says, ‘is power, vagueness, and grandeur.’ Milton’s inadequacy to myth, in fact, is so inescapable†¦Ã¢â‚¬ (Leavis 61) If the setting of Paradise Lost is changed, we have a new story. In modern era a person of   Satan’s caliber would be hailed as an irrepressible leader of the opposition party in a country with democratic set up. His goal would be to dislodge the ruling party in power in the election. He would aim to convince people by highlighting the government’s failures and underestimating its achievement. Naturally, there would neither be God nor Satan, neither Heaven nor Hell, neither angels nor devils in the new scenario. The ambition to rule would not be regarded a punishable offence. Examples and parallels abound. Many countries in Asia now have militant groups of separatists who declare themselves as â€Å"Liberation Force† that wage armed battles against their own government for freedom and autonomy (naming them would be unwise). Satan’s role has affinity with a militant trade union leader who sometimes, like Lech Walesa in Poland, can win election and   become the President. In stead of brute force the opposition leader uses his political strategies and communication skill to convince majority of the voters that the ruling party is at fault and their country will be safer in the hands of his political party.   In U.K. the Labor party won the election overthrowing their rival Tories in 1994 under the leadership of Tony Blair. It is the business of the opposition to pick holes in the performance of the ruling party. He would criticize their policies, attack their inefficiency, expose their corruption and project them as responsible for country’s backwardness. He would offer better plans and strategies to get the country out of the mess. He does not have to fight physically to defeat his rival like Satan, but the methods of   attack have much resemblance. As Satan says: â€Å"our better part remains/ to work in close design, by fraud or guile,† (Bk.I.ll.645-46) and his continual emphasis on victory: â€Å"For who can think submission? War then, war/ open or understood must be resolved.† (ll.661-62) The opposition leader often resorts to disparaging remarks and undermining the image of his rival as Satan debunks God, â€Å"Who now triumphs, and in excess of joy/ sole reigning holds the tyranny of heaven.† (ll.123-24) The political rival is presented as oppressor. The main difference is that in Milton’s world there no neutral voters who decide the fate of the leaders. It is God and his angels are in power, and Satan and his ambitious followers endeavor to dethrone Him. Like real life politics there are fence-sitters and defectors in Paradise Lost. The rebel leaders’ meeting in Book II to discuss and debate their strategies has a parallel in modern politics. It may be argued that Milton’s religious epic still have relevance in a secular world. Satan’s story is everyman’s search for power and his struggle to gain it. The underlying theme of Satan’s struggle against God and his angels is that of   search for power and motivate a demoralized group of fallen angels and a determination   to sacrifice everything to conquer Heaven and rule it. As Satan proclaims: â€Å"to be weak is miserable,/ Doing or suffering:† (ll.157-58) â€Å"To wage by force or guile eternal war,/ Irreconcileable to our grand foe,† (ll.121-22)   The main characters, the epic style, the inspiring speech, and the preparation for a â€Å"perpetual war† all help to develop the theme of pursuit of power and the use all means to get it. Satan shows the right mindset of a winner who would not accept anything short of   victory as he speaks candidly about it: â€Å"To reign is worth ambition, though in Hell:/ Better to reign in Hell than serve in Heaven.†(Bk.I.ll.262-63) Satan represents the freedom-loving individualist who also demonstrates great pragmatic sense by adapting himself to the harsh realities of   Hell and consoles himself with his psychological insight: â€Å"The mind is its own place, and in itself/ Can make a Heaven of Hell, a Hell of Heaven.† (Bk.I.ll.254-255) Work Cited Lewis, C.S. A Preface to Paradise Lost. London. O.U.P. 1984 Leavis, F.R. Revaluation. Harmondsworth. Penguin.1972 Abrams, M.H. Greenblatt, Stephen. The Norton Anthology of English Literature.(7th ed) New York. W.W.Norton Co. 2001. pp.722-764 April 28, 2008 How to cite Milton’s Paradise Lost: The Story of Satan’s Power Politics, Essay examples

Blind Date depends for its success upon the encouragement of gender, social and cultural stereotypes Essay Example For Students

Blind Date depends for its success upon the encouragement of gender, social and cultural stereotypes? Essay How far would you agree with the opinion that Blind Date as a formulaic programme format depends for its success upon the encouragement of gender, social and cultural stereotypes? Write a critical and analytical review of one episode of the programme. You may consider:  · Use of character types  · Language  · Arrangement of the programme  · Technical aspects Blind Date is a popular, intellectually undemanding, Saturday night show that attracts over eight million viewers every week. But why? Is it Cillas contagious laugh? Or is it the interesting, exotic places the couples visit? Or maybe it is the fact that you realise there are people more desperate than you are and they are declaring it on TV. Whatever it is, it works. But how much of it is real? The contestants seem to be definite characters rather than real people. They fit into the moulds of various stereotypes that have been set. The first stereotype we see is the ordinary bloke. This is Tony from Reading, he is a working class Royal Mail manager, He goes to the pub for a quick pint with his friends and he is known as the common Joe. He stresses that he is a lad because he wants to emphasise his heterosexuality and this is because a homosexual male is still not fully accepted in society and is the subject of ridicule among his male peers. The next stereotype we encounter is Jack the Lad; a working class male who likes a laugh, his beer and chasing birds. He is Mike the metal worker from Devon. He has quite a strong Devon accent, which can sometimes make him sound a bit stupid. His answers are obviously scripted because he uses alliteration, à ¢Ã¢â€š ¬Ã‚ ¦I like my birds and my boozeà ¢Ã¢â€š ¬Ã‚ ¦ He is speaking in his natural voice, which is laidback but shows him to be loud and cocky. He is an extrovert and loves the reaction he gets from the infamous pork pie story. He links back to this in all his answers and the canned laughter is overplayed. During the show, the use of sexual innuendo is common and here is no exception, à ¢Ã¢â€š ¬Ã‚ ¦and Im meaty on the insideà ¢Ã¢â€š ¬Ã‚ ¦ The last male contestant is Pete from London who is a surgeon cue audience: Oooooh! He is middle class but is trying to cover this so he can be just one of the lads. He is wearing an eye-catching shirt, which is casually left untucked out of his fake leather trousers; he also displays some designer stubble. He puts on an Estuary English accent to sound more proletarian. This results in his saying such words as nipper and youll be larfing, but he cannot hide his background when he says words like portfolio and elegant. The lucky lady who has the chance to choose one of these three lads is Vicky from Coventry. She is quite confident and uses lots  of sexual innuendo. This is obviously scripted as she is describing her car and she says it is like Cilla, à ¢Ã¢â€š ¬Ã‚ ¦and when she goes, she goesà ¢Ã¢â€š ¬Ã‚ ¦ She also greets the boys with Hello Boys the trademark phrase of Wonderbra. This is titillation for the male audience. Another example of this is, I would be the Eiffel Tower. You can scale the heights with me for a bit of ooh la la and the views from the top are amazing. The couple from the previous weeks show return smiling and walking together so the question of whether Cilla should buy a new hat is still on the viewers minds. The two lovebirds on this particular show were Natalie and Chris. Chris is the good catholic Irish boy who looks very similar to the presenter Craig Doyle. He is the type of boy your mum would love you to bring home. He looks innocent as if he needs a girl to mother him. He has the all-important happy go lucky Irish charm. His accent is mostly perceived as funny, friendly and approachable. Nevertheless, as soon as he gets the chance, he starts to badmouth Natalie and reveals he had a very interesting time with a singing waitress. Animal Farm - Lord Of The Flies EssayNaomi is self-conscious, spoilt and of mixed race. She expected Richard to have a tanned surfers body, blonde hair and blue eyes. When he calls her a whale she is almost in tears as you can see that weight is an issue for her. He later explains that is not what he meant. She does not seem to accept this and is very angry. This couple go beyond the usual stereotypes, he is not a typical Australian and she is not a typical demure girl of mixed race. This may confuse the audience but  they accept it with out question because it does not occur to them to query the stereotypes that have been set. We were given an article written by an undercover reporter posing as a contestant on Blind Date who was able to confirm that our suspicions of pre-planned answers are correct. She also revealed that the make-up artists and researchers give the contestants advice and clues on whom to pick. They do this by underlining the intended winners number on the script. The contestants all have their lines to learn and if these are said wrongly, it is cut out. In the article, we read a woman explained the one of the male contestants kept on fluffing his lines so they had to keep reshooting that piece until it was correct. That does not sound like reality TV to me. Cilla always has to be shown as the funnier, clever one. If anyone disregards this, it will be edited and cut out. She is not a specific stereotype; she is a scouser who made it big. The answers or character information that is given are always easy targets for Cilla and our Graham, the commenter, to make jokes about. The holidays they win seem to be very expensive and the camera work accentuates this by filming the entrances of grand hotels and the beautiful landmarks. This makes the show look classy instead of brassy. The holiday video is careful not to give too much away and always leaves the audience wondering if this is the one in a million couple that fall in love. They also use background music to create a certain atmosphere and make the show seem modern and trendy, but to me this fails. The show is popular for various reasons. Some people watch it and realise their prejudices are correct; some watch it to have these prejudices confirmed. People are naturally inquisitive and like to know what other people do with their lives. Blind Date gives a painfully accurate view of youth culture today. People watch it and believe it is real when it is more similar to Coronation Street as opposed to Big Brother. In the world people are always going to be judged and then pigeon holed. Blind Date obviously encourages this but it just shows the mentality of the eight million British viewers who watch it every week. The people on the show are pretentious and fake but they are encouraged to be like this. Surely, this is wrong because when the programme is seen by its target audience they will believe that they too have to fit into a certain stereotype. Blind Date crushes your individuality and the only thing it is good for is to raise your self-esteem by reassuring yourself that you will never be that desperate.